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FROM THE LAB
For years, Take 2 Direct has been a leading source of DRTV information and trends for the
industry. The "From the Lab" column in Response Magazine has been a favorite, must-read
for professionals and clients alike. With over 45 columns written from telemarketing
trends, to offer selection, to how to create a winning infomercial, Take 2 Direct brings
a unique, in-the-trenches perspective to the ever changing and dynamic Direct Response
Marketing Industry. According to Response Magazine, Take 2 Direct provides invaluable
information to the industry.
You can read and even download our informative articles. Enjoy! For more "From the Lab"
articles, visit Response Magazine.
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