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STRATEGIC COMMERCIAL RE-EDITING SERVICES
Direct Response isn't a walk in the park; creating an infomercial that pays out can be difficult.
As a result, new clients often come to us to analyze and infuse their existing informercials with
new life. Our experience tells us that most often it isn't a failure of the product as it is a
failure of understanding directo-to-consumer psychology, the urgency of the perfect offer
configuration, and the key indicators that define the next steps to improve results. Often the
process is as simple as a script re-write, and drawing on existing footage combined with minimal
supplementary new footage and the best offer possible.
At Take 2 Direct, we turn mediocre failures into screaming hits! We've seen it happen time and
time again; from excercise equipment to kitchen gadgets, Take 2 Re-Edits give you the opportunity
to leverage the investment you've already made. Singles become doubles, and doubles become home
runs!
If your commercial has fallen short and you're ready to find a way to make it work, let the team
at Take 2 Direct evaluate your show; you'll find your second take to be better than your first!
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