WHAT OTHERS HAVE TO SAY ABOUT TAKE 2 DIRECT

"I've worked with Adam MacDonald for years because of his complete knowledge in infomercial campaign management. When he decided to create Take 2 Direct, I thought it was a great idea. His ability to combine his campaign expertise, creative production capabilities with back-end telemarketing expertise to make campaigns more profitable is invaluable."
Jon Nokes, Owner and CEO, Smart Inventions

"Success in DRTV is a combination of art and science. As the industry has matured, the ability to pay out has become increasingly challenging. That challenge is behind the genesis of Take 2 Direct. They have identified the need for a laboratory with the kind of skilled marketers that Take 2 Direct offers, who can ferret out objections and identify critical links to success. The experience that can be gathered in this environment can transform a campaign and be the difference between profits and red ink."
Rick Petry, VP of Media, Tyee Euro RSCG

"We at Hooked on Phonics came to Take 2 Direct because we had a few spots that we felt were really getting tired. We needed to liven them up a bit. So we took some of our 30 and 60 second ads to test, and they were able to revamp our CTA and combine and reconfigure our spots to make them more exciting. As a result of Take 2 Direct Production's work on our programs, our sales to ad ratio improved about 30%. We look forward to many such successes with Take 2 Direct.
Lee Swanson, VP and General Manager, Hooked on Phonics

"Take 2 Direct's creative and operational expertise afford direct response marketers the insight into the motivational triggers of TV shoppers and the most effective techniques to convert the merely curious into committed buyers. We have been fortunate to witness incredible improvements in call volume and conversions as a result of Take 2's scripting and call center intervention on our clients' behalf. We recommend Take 2 to everyone."
Joel Marguiles, Partner, Transactional Marketing Partners

"What Take 2 Direct does is of untold value in the Direct Response business. I have wanted to see a testing niche created in this industry for a long time because I knew that it would be successful. And of course, when more shows work, we get to buy more media. This is the pobbibility that Take 2 Direct represents; our industry will thrive because of what they are doing."
Stacy Durand, Sr. VP of Client Services, Mercury Media

"Take 2 Direct has the unique ability to take a show that is barely breaking even and turn it into a profitable project. We have a client who recently had a 1.6 on a show and after we sent them to Take 2, the show skyrocketed to over a 3.0. Take 2 is the very best at determining the consumer's mindset and developing a product's program to take advantage of it."
Earl Greenburg, Partner, Transactional Marketing Partners

"We engaged Adam MacDonald to visit our Erie site to enhance the development of our management and sales team. Within a couple of hours, the light began to go on with our team as Adam explained and performed many of the scripting tips that allow for greater conversions. West is very excited about the opportunity to build an alliance with Take 2 Marketing Group. Using Take 2 as a first step is in the best interest of our clients because Take 2 affords clients much more flexibility to new approaches in a short period of time than some of the large telemarketing companies. When Take 2 and West work together we both offer our client an outstanding use of their resources. By the time the client gets to West, we are able to generate the best possible results for their campaign because the scripts have been 'Take 2ed' and proven successful."
Rick Singer, Executive VP, West Telemarketing Corporation